Client : IBM
Brief
Introduce tennis fans to the IBM AI highlights, which are created live while the games progress throughout Wimbledon 2019.
DOOH, social, digital display
Solution
Tell them what they missed. We created smart posters in the places that people would miss the tennis: stations, airports, cinemas, coffee queues, scrolling through twitter, underground...
We used targeted DOOH and live API to create over 60,000 unique, smart posters and tweets during the tournament. the posters targeted tennis fans with the highlights they'd missed and told them exactly where to go to watch them.
The campaign started as a small local market brief, but was picked up by multiple global markets and as well as the UK, it ran in countries including Spain, Argentina, Japan and UAE as well.
Awards
The Drum OOH awards 2019 - winner