I’m Sian, a Design Director at Ogilvy UK, creating brand-led work that’s simple, effective and built to last. I’ve worked across a range of global and UK brands including Unilever (Dove, TRESemmé and Hellmann’s), Boots, and British Airways.
I believe great design should work hard for both the consumer and the brand. My approach is rooted in clarity, craft and strong brand consistency across every touchpoint — from big campaign moments to the smallest details — ensuring brands show up confidently and cohesively wherever they’re seen.
Alongside the work, I’m passionate about leading and nurturing. I enjoy setting clear creative direction, building collaborative environments, and supporting designers and creatives to produce their best work while maintaining a high standard of craft and consistency.