siân
BRAND & DESIGN
Great design is about more than just looking good.
I help businesses create brands and campaigns that tell their story, connect with the right people, and inspire confidence.
Xsilio Branding
Xsilio approached me as an early-stage startup with a vision to create a platform that champions the circular economy, enabling organisations to maximise the value of their assets through reuse, repurposing, and reallocation in support of their environmental and sustainability objectives.
Working closely with the founders, I developed a brand identity that embodied their core principles of Reuse, Repurpose, Reallocate. The challenge was to create a visual and verbal identity that balanced a strong commitment to sustainability with the professionalism and credibility required to resonate within the corporate sector. The result was a brand that bridges the gap between environmental responsibility and business practicality—approachable, contemporary, and aligned with the needs of forward-thinking organisations.
Cart Branding, App, Comms
Cart Owners approached me with a simple but powerful idea: make shopping locally as easy and convenient as shopping at the supermarket.
With increasingly busy lives balancing work, family, and everything in between, many people default to large supermarket chains or online grocery services. Meanwhile, the independent greengrocers, butchers, and food retailers that have long been at the heart of local communities are being left behind.
The vision was to bridge that gap by creating an app that brings local food shopping into the digital age. Whether commuting to work, taking a lunch break, or on the move, customers could browse their favourite local shops, hand-pick their fresh produce, meat, and groceries, then choose to collect their order on the way home or have it delivered the very same day.
I was responsible for developing the brand from the ground up, creating a visual identity that reflected both the warmth of independent retailers and the convenience of modern technology. Alongside the branding, I designed the app and user experience, collaborating closely with the development team to ensure a seamless customer journey. To support the launch, I also created the social media campaign and out-of-home advertising, delivering a consistent brand experience across every touchpoint.
“Working with Sian on the XSILIO brand was one of the best decisions we made. From day one, she understood our vision and transformed it into a brand that exceeded our expectations. More than just creating a logo, she developed a complete brand identity that perfectly captured who we are, combining creative thinking with a clear strategic approach. Her ability to challenge our ideas, refine our thinking, and deliver innovative, commercially relevant solutions was invaluable.
Beyond her creative talent, Sian was an absolute pleasure to work with—professional, responsive, organised, and genuinely invested in our success. The feedback on our branding has been outstanding and has helped position XSILIO as a credible and ambitious business from the very beginning. I wouldn’t hesitate to recommend Sian Hughes Design to anyone looking for exceptional branding and design.”