Christmas iconography is built around love and togetherness — yet for many LGBTQ+ couples, public affection can still feel unsafe. The design challenge was to rework a familiar festive symbol into something that stood for visibility and inclusion.

For Stonewall’s first Christmas campaign, the mistletoe was reimagined in a rainbow palette and placed in real locations where homophobic attacks had occurred. The simple act of redesigning and repositioning the object turned it into a statement of pride, reclaiming space through symbolism.

The idea extended across film, social and digital OOH, creating a consistent visual language.

My role: Design Director